STA Travel - Australasia's top travel agency

STA Travel believes the company was ranked ahead of bigger and more mainstream travel agency groups due to its ongoing commitment to its core youth market.

"What we’ve always done well at STA Travel is understand Generation Y - where they want to travel, what they are willing to spend and, most importantly, how they want to interact with a travel agent. By constantly investing in new technologies, we’ve been able to stay relevant to our market and keep ahead of our competitors".

Recent technology projects include a new multi-million dollar retail booking system, and the launch of an international and domestic online booking engine, in which users can search and compare all airlines to find the best deal for their travel dates.

The company’s web site (statravel.co.nz) is an important component of the STA Travel customer experience. Their travel blogs web site (http://blogs.statravel.co.nz/) recently won an award for ‘Best Use of Social Media’ at the coveted Travolution Awards in the UK for marketing and innovation. A quote from the Awards read "The winner offered a complete service to travellers, using mobile, video and maps within the blog to encourage excellent community participation."